The general recommendation is to keep it below 70 characters because this is the average number of characters Google displays in the search results. If you focus on the right metrics, you may see how readers respond to your content. Since Google started to show favicons in the mobile SERPs, they have become an element that may influence the CTR. Write a unique description for all your main pages, homepage, posts and categories. Is this text easy to read for you without leaning SEO Anomaly toward the screen?
These “geo pages” often had the same or very similar content, with the location name being the only unique factor. HubSpot’s Website Grader gives a quick overview of your site’s performance, providing scores for key on-page SEO metrics such as page speed, mobile responsiveness, and security. With mobile-first indexing, Google predominantly uses the mobile version of the content for indexing and ranking, making mobile responsiveness critical for SEO.
Keyword research is the process of discovering what keywords and phrases your target audience uses to search for the topic you want to show up for in organic search results. The goal of keyword research is to find keywords that can drive traffic to your website. On-page SEO is more than a checklist of factors that you need to optimize and maintain. It’s the gateway to getting your content in front of users, growing your brand, and maintaining a loyal customer base. Lastly, click-through rate (CTR) measures how many users click on your link in search results, signaling to search engines whether your page appears relevant to search queries. To optimize these metrics, you can improve LCP by using faster hosting, optimizing and compressing images, and minimizing render-blocking resources like JavaScript and CSS.
If your product may be coming back, the simplest and most effective option is to create a dedicated “coming soon” page for each product. All of which means you need to find a solution for all those old and/or out-of-stock product pages. You can’t just delete them because you’ll end up with a ton of 404 errors – and those are bad for SEO. Chances are, you’re not going to sell exactly the same products throughout the whole life of your Shopify store.
I saw that most of the content ranking for “SEO Audit” listed out non-technical steps. Most of the content ranking for “increase website traffic” listed bite-sized traffic tips. When it comes to search engine optimization, short URLs generally outperform long URLs. Once you have 10 keywords jotted down, you’re ready for step #2. So if you’re looking to get higher Google rankings, this guide is for you.
On-Page SEO Template
- You can sprinkle them throughout the images on your page but don’t stuff them.
- By making your images SEO-friendly, you’ll help search engines discover your website’s visual content and rank your store’s pages in image search results.
- On-page SEO improves user experience and is integral to maintaining and increasing organic traffic.
- Having a responsive, mobile-friendly site is a must if you want to rank.
- Regular monitoring and updates are essential—at least once a month for routine checks.
Internal linking between new content and primary landing pages also signals content depth to search engines increasing their trust in your site. Backlinks help search engines determine which pages are more important across the internet. Internal links help search engines understand which web pages are most important within your own site.
Optimize for the focus keyword
In a click, you can get your ranking underway by telling them to read and index your site. It’s believed that Google looks at user signals (dwell time, time on page, etc.) to influence rankings. So if your content is complicated and difficult to understand, your visitors will be heading straight for the back button. Quality matters where the written piece of an article should satisfy expertise, authoritativeness, and trustworthiness. By integrating a responsive design, you’ll make it easy to improve your site’s ranking in the search results.
If a site seems unsafe to use, then that would lead to a bad overall user experience. Based on this, it only makes sense that Google favours websites that are secure, trustworthy and certified. The role of the H1 tag has greater significance on providing a good overall user experience than on improving SEO rankings. These texts help Google and readers understand what the page you’re linking to is about.
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