Crawl errors prevent search engines from accessing your site’s pages. Fixing them involves resolving server issues, correcting broken links, or updating robots.txt files to allow proper crawling. Google Search Console is an essential tool for monitoring how search engines interact with your website.
Review Your Meta Elements
Although the crooked code is not visible to users, Google can still see what’s under the hood. And if a search engine stumbles upon unreadable code, say goodbye to a decent loading speed and the first positions in BHS Links the SERP. Search engines use titles and meta descriptions to form a search snippet.
Start boosting your website’s performance today
- …this site audit highlighted an interesting example of where fixing missing alt text could make a difference to general optimization.
- To perform an SEO audit, you can either use software tools or hire an SEO professional, consultant, or agency.
- Switch to the “Sections” tab to add audit elements to your report.
- Connect with him on LinkedIn or through the BruceClay.com website.
- You’re losing valuable potential customers and for something unrelated to your product or service.
If you’re using a free SEO checker tool, you receive your results instantly. Companies that invest in SEO audits have a reason; they want to improve their SEO. Depending on the size of your business, you may manage your SEO in-house or partner with an SEO agency. If you’re collaborating with an agency, it makes sense to ask if their SEO services include an audit.
Build Backlinks
For example, sites that implement schema often see increased click-through rates because of rich snippets. One study by Search Engine Land noted a 20-30% increase in CTR for pages with structured data generating rich results (like review stars). While I won’t claim schema will magically boost your rankings, it does make your existing rankings more effective by making them stand out. Off-page SEO, primarily your backlink profile, is the next critical area. Think of backlinks as “votes of confidence” from other sites – they remain one of the strongest ranking factors. But quality matters far more than quantity, and bad backlinks can actually hurt you.
Simply embed a simple Audit Form that matches your website’s styling and colors.
Leave a Reply